General Motors is placing loads of time, effort, and cash into its new Ultium electric powered automobile platform. GM plans to apply the structure to underpin all of its destiny EVs, so there is lots using at the achievement of the 2 present day EVs that use Ultium tech underneath: the Cadillac Lyriq crossover SUV, and the GMC Hummer EV — the 9,000 pound excellentb truck that may crab stroll sideways. It`s really well worth noting that GM's compact EV, the Chevy Bolt, makes use of preceding era structure it is possibly on its manner out.
Ultium automobiles just like the bespoke $300,000 Cadillac Celestiq are spectacular showcases of technology, however GM isn't always making plans to promote them en masse. However, automobiles just like the Lyriq have the capacity to transport the needle. Trucks just like the Hummer, even though big and expensive, have the functionality to behave as a flagship for the technology.
How are those automobiles selling? In short, now no longer well. For the primary region of 2023, GMC has offered a complete of (yes, best ) EV Hummers.
The numbers do not lie
The Bolt and Bolt EUV, for comparison, are doing fantastically well in keeping with GM's income numbers, and dealerships have controlled to transport 19,seven-hundred Bolts up to now in 2023. Fortunately for Cadillac, the Lyriq is choosing up steam, and 968 Lyriqs have left the lot withinside the first region of 2023. Last year, best 122 of the EV Caddy have been offered.
That being said, best Hummers is difficult to shake. The Hummer is rarely an access degree car, with the Edition 1 retailing for $110,295, with deliberate later variations retailing for near to $90,000. Even so, Tesla nevertheless controlled to promote exponentially extra six-discern EVs like its Model S. Ford maintains to elevate the fee of its F-a hundred and fifty Lightning EV, and capacity shoppers are nevertheless kicking down the doorways to get their fingers on one.
The numbers are even more difficult to belly whilst it is as compared to ultimate year. GMC offered 854 Hummer EVs ultimate year. Within the identical brand, GMC offered a complete of 241,522 Sierra pickup trucks; a truck that, even though now no longer as immoderate because the Hummer, has no trouble drawing close six-figures whilst configured with options.
Hopefully, for GM's Ultium destiny, upcoming automobiles just like the EV Equinox and EV Silverado can upload a few income magic to the platform. A couple of Hummers is not going to do it.